Branko Grubić, B.Sc. Econ. graduated at Faculty of Economics in Zagreb in 1985 and acquired most of his work experience in planning, analysis and controlling. As a member of numerous expert teams he gained broad practical experience which he is devoted to share with participants of different trainings and conferences and at the same time he continually updates with trainings. During the last five years he is the Head of the Department of Strategic Controlling of Petrokemija Plc., the company he had been working for as a leading analyst for years. His main areas of interest are production controlling, operational planning and reporting systems implementation, implementation and application of fundamental activities of strategic controlling and interdependence of management and controlling functions.